Strategically improve the performance of your team through development
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People Management systems to set you and your team up for success
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Streamline your systems, reduce waste and improve your bottom-line
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Reduce waste and inefficiency by investing in your operations biggest asset, it's people.

What We Do

PeopleMAD are specialists in People Management and Development for small to medium size businesses with particular expertise in the primary sector.

We offer consultancy services to South Island businesses, training and supporting them to develop and manage their people for success.

"Our aim is for our clients to improve the effectiveness and efficiency of how work gets done, resulting in improved productivity, more enjoyable workplace and better people retention."


"Sarah Watson is passionate about the potential of people to perform. Ask dairy farmers to define their business and like as not they'll talk about "cows and grass". Sarah Watson from PeopleMAD helped us see that our business was actually about allowing our staff to grow and deliver great results. We've watched as PeopleMAD's focus has broadened from HR to include the development and delivery of DairyNZ's Lean management programme - FarmTune. FarmTune has been a game changer for us. Driving waste from the business through lean processes is now embedded in our operating culture. PeopleMAD and particularly Sarah have been great for our business."

Paul and Juanita Marshall - Aratiatia Dairies

"The FarmTune course has exceeded our expectations and the benefits have been huge. The team all agree - it was totally worth doing. Thanks"

FarmTune feedback... -

"Fantastic course. Great for getting staff buy-in. Really helping our operation"

FarmTune feedback... -

"I would recommend it because it gives a great framework on how to manage change, manage the sort and set process and how to sustain the lean management process. There was also great insight in some people management and helped develop processes to teach people. The course was great team building. It will help my business be more efficient, get my team home earlier. We have saved money by getting rid of waste - not over buying in bulk, things not getting maintained, etc

FarmTune feedback... -